Nowadays, all education providers must compete for students and, of course, staff.
Ofsted results, exam results, league table data and even school-gate gossip can impact on a school’s reputation.
A single item of bad publicity – even if it’s completely inaccurate – can affect your relationship with pupils, with parents, with the teaching unions, even with the local education authority.
And that, of course, can lead to a fall in student numbers that affects local authority-run schools, independents and MATs alike.
With all that public scrutiny, how you are perceived is vitally important.
So, every school needs to spend time working to enhance and protect its reputation with a proactive PR campaign, in print, online and through social media.
Be it a nursery or pre-school, primary or secondary, sixth-form or FE college, you need to develop a range of tactics to ensure your promotional and marketing strategy is effective in putting compelling evidence of your abilities and competencies before the public.
Choosing a secondary school for their child, for instance, is one of the biggest decisions a parent will make – and that decision is rarely based on a single open evening. Parents will gather evidence throughout the years leading up to making their choice and schools need to ensure they are managing the information parents and their friends are likely to come across.
Whether you’re looking for PR support for your growth strategy, creating marketing materials or developing online and social media approaches, we can help you to stay ahead.
Yorkshire Media Partners provides a cost-effective, project-by-project service that avoids the need for specialist staff or agency contracts built on costly retainers.
We charge only by the actual time we spend on your project so we can help deliver effective PR on a small budget.
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