A PR strategy can be absolutely vital to the success of a small business – but many owners don’t really understand what PR is and what it entails.
Put simply, public relations is a cost-effective marketing tool that helps you build awareness of your business and develop its profile and reputation with prospective clients and customers.
To achieve that we work with you to develop and present content that can generate publicity using a variety of communication tools, including print and broadcast media, websites and social media.
But it doesn’t happen by chance: you need to develop a planned programme of PR activity and once you’ve established your profile, you need to feed it and maintain it.
Most small businesses can’t afford to employ specialist staff or pay costly retainers for ongoing PR support.
That’s where we come in. Yorkshire Media Partners provides a cost-effective, project-by-project service.
We charge only by the actual time we spend on your project so we can help deliver effective PR on a small budget.
We use a variety of different approaches and we tailor our service to meet your needs. We can even help to train your staff to make the best use of PR opportunities themselves or guide them on how to handle media attention.
We will work with you to create awareness of your company, product or service; develop your brand message; build your media reputation, profile and credibility; support your other marketing and advertising programmes; and ensure you are taking best advantage of the rise of social media.
A public relations campaign is a key part of your marketing strategy.
To find out more about how we can help you boost your business, click here