Privacy Policy

Who we are

Yorkshire Media Partners Ltd is a Public Relations and communications agency. Our website address is:

We are committed to safeguarding your privacy online and have developed this privacy policy to deal with issues which may concern you. Please read this policy to understand how your personal information will be treated. This policy may change from time to time so please check it periodically.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

If you believe that any information we are holding on you is incorrect or incomplete, please write to or email us as soon as possible, at the address on our contact page. We will promptly correct any information found to be incorrect.

What personal data we collect and why we collect it

Your name and contact information including e-mail addresses and telephone numbers

The details you provide about yourself and any information that identifies you (such as your name, e-mail address) (“personal information”) will be collected by us when you contact us, when you submit such information directly by filling in an online form, and when you browse our website, where cookies may be used. This information will be held on our system and used only for setting up and managing your account should you become a client.

We hold names, job titles, email addresses, phone numbers and postal addresses for many of our clients, client teams and suppliers.

We collect and process only the data that we have a legitimate business interest to use, so that we can deliver an excellent service for our clients.


When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.

Contact forms

Online forms are a convenient way to submit your enquiry which in-turn is e-mailed directly to ourselves and is also stored in our website database.

Our data forms capture your name, your phone number, your email address and any further information you provide to us in your enquiry.

Your submission is stored in our website database and is also sent to ourselves via e-mail. The data stored in our database will be held indefinitely until our database is no longer in use or you request to have the data expunged from our server. The data is kept on file should we need to refer back to it to process your request.


Cookies are small pieces of information that are stored by your browser on your computer’s hard drive. Our websites runs the popular WordPress CMS and cookies are used to store basic data on your interactions with WordPress, and whether you have logged into WordPress.

If you leave a comment on our site you may opt in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.

Third Party Cookies: These are cookies set on your machine by external websites whose services are used on this site. Cookies of this type are the sharing buttons across the site allow visitors to share content onto social networks. Cookies are currently set by LinkedIn, Twitter, Facebook, Google+ and Pinterest. In order to implement these buttons, and connect them to the relevant social networks and external sites, there are scripts from domains outside of our website. You should be aware that these sites are likely to be collecting information about what you are doing all around the internet, including on this website. You should check the respective privacy policies,
the terms of use (terms and conditions) and cookie-information of each of these sites to see how exactly they use your information and to find out how to opt out of them receiving and processing your information or delete such information.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information that you provide whilst visiting such sites and this privacy statement does not govern such sites. You should exercise caution and look at the privacy statement applicable to the website in question.


Our website has tracking software installed which allows us to view our visitors via Google Analytics. Google Analytics is a service provided by Google which allows us to view who has visited our website & when. This service does not reveal any personal information about our clients, it simply shows us, in a set period, how many people have visited our website, which town or city they have come from, what search term they used to find us, what type of device was used in their session & what language they speak. No personal information such as name, address or contact information is collected. You can view Google’s privacy policy here:

Who we share your data with

We do not share your data with any third parties, other than basic contact information supplied to freelance operatives who may be employed to carry out tasks on our behalf under the terms of our contract with you. These freelance operatives or sub-contractors are expected to comply with the same GDPR regulations as YMP Ltd and their policies can be reviewed on their own websites.  

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognise and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have left comments on this site, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Every user is entitled to the following:

The right to access – You have the right to request Our Company provides copies of your personal data. We may charge you a small fee for this service.

The right to rectification – You have the right to request that Our Company correct any information you believe is inaccurate. You also have the right to request Our Company to complete information you believe is incomplete.

The right to erasure – You have the right to request that Our Company erase your personal data, under certain conditions.

The right to restrict processing – You have the right to request that Our Company restrict the processing of your personal data, under certain conditions.

The right to object to processing – You have the right to object to Our Company’s processing of your personal data, under certain conditions.

The right to data portability – You have the right to request that Our Company transfer the data that we have collected to another organisation, or directly to you, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our e-mail:

Call us at: 0771 815 2987

Or write to us: Yorkshire Media Partners Ltd, 1 Valley Court, Canal Road, Bradford, West Yorkshire BD1 4SP

Where we send your data

Visitor comments may be checked through an automated spam detection service, Akismet. They collect information about visitors who comment on Sites that use our Akismet anti-spam service. The information they collect typically includes the commenter’s IP address, user agent, referrer, and Site URL (along with other information directly provided by the commenter such as their name, username, email address, and the comment itself).

How to contact us

If you have any questions about Our Company’s privacy policy please do not hesitate to contact us.

E-mail us at:

Call us: 0771 815 2987

Or write to us: Yorkshire Media Partners Ltd, 1 Valley Court, Canal Road, Bradford, West Yorkshire BD1 4SP

Additional information

How we protect your data

We take security measures against unlawful or unauthorised processing of your information, and against the accidental loss of, or damage to, your information.

In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

The security of your personal information is very important to us and our objective is to maintain the confidentiality, integrity and availability of information as follows: only authorised people can access the information; information should be accurate and suitable for the purpose for which we use it; only authorised users should be able to access the data if they need it for authorised purposes.

What data breach procedures we have in place

We do everything we can to comply with all applicable law concerning the protection of your information. If you have concerns or if you suspect or become aware of a breach of data protection laws or international treaties, please e-mail with ‘Data Breach’ in the subject title so that we can deal with your request in a timely manner
as required by law.

We have put in place procedures to deal with any suspected personal data breach and will notify you and the Information Commissioners Office of a breach.

What third parties we receive data from

From time to time, we may use standard industry databases which make the contact details of journalists and influencers publicly available. 

We also collect this data from desk research, e.g. from media titles’ own websites, as well as through direct contact, at meetings or by phone and from ‘footers’ at the end of an individual’s email addresses.

We collect and process only the data that we have a legitimate business interest to use, so that we can deliver an excellent service for our clients. In doing so, we regularly communicate by e-mail with our media contacts, supplying press releases, statements, images, video, facts and briefing documents.

At the point of initial contact, we will seek consent from journalists and media contacts to hold and process their data.

We re-engage with our contacts annually to confirm that consent is freely given and respond promptly to any requests to delete or modify this information.


How to contact the appropriate authority

Should you wish to report a complaint or if you feel that Our Company has not addressed your concern in a satisfactory manner, you may contact the Information Commissioner’s Office here: